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Day! Taking advantage of the new playing field!
Just like the opening day of baseball season, a new era has already been opening up in the distributor marketplace. Most everyone knows that the independent segment of the document management industry has overtaken the direct selling side in volume. However, until one looks at the larger picture, he/she may not realize the magnitude of the movement.
What does that mean for the independent distributor?
It's a new season - take advantage of the new playing field.
Now is the time to step up to the plate and play a new season. Best of luck and let us help you hit the next homerun! Mike
West, CFC MyNetLabels™.com Ward/Kraft is excited to introduce MyNetLabels™.com as the new name for their digital label product line. This new product line allows production of labels with no minimums, no dies and no plate charges. Customized sites are now available to allow distributors to link to online quoting and ordering. Also available, is Pre-sized Labels, known as Speedy Solutions™. The options already available through the digital line (such as no additional die cost, free typesetting, free electronic proofs, no plate charges, no extra charges for bleeds or screens, and easy online ordering) are now also available for Pre-sized Labels. This expansion is engineered to work for you and your customer. Pre-sized Labels are available as fanfold or rolls, and are ready to ship in 3-4 business days or less. For additional information, visit www.mynetlabels.com, visit our Schedule of Events calendar to join a WK Live session, or you may email Debbie Buck at dbuck@wardkraft.com. Quick$hots Early in the year we started a weekly coffee program every Wednesday morning on various sales topics. We've had some great conversations with various distributors around the country. Over the next few months I will give you a review of some of the networking sessions. For a list of upcoming Coffee's and the topics, visit our Schedule of Events calendar. Sales Planning - What are you going to do in 2004? This topic was the kick off session of our 2004 Coffee with Ward/Kraft program. The purpose was to allow distributors to analyze their sales planning tactics. Follow this link to read more about this session. Roger
Buck, CDC WK Coffee Rave Reviews It was pleasure participating in the "Thinking like an Ad Agency" teleconference. As I mentioned, I am quite new to the sales arena, and the information shared was extremely valuable to not only a "newbie" like myself, but also for the veterans that participated. I found your information about finding out ways to increase a client's customer base and the advantages of having measurable results particularly helpful. Your insight into how to handle a customer that thinks the program or product purchased was bad, when in fact it produced the results requested, was right on the money. Thank you again for a great conference. I am looking forward to participating in more! Franklin, OH WK On Site You may not be able to come to Ward/Kraft, so we're coming to you! Take time out of your day and we promise you will walk away with new ideas and solutions to increase your sales and profits!
Visit our Schedule of Events calendar to sign up today! If you would like additional information, please email Sabrina Wilkinson. Why Distributors Buy From Ward/Kraft Our CSRs and Sales Representatives receive calls and letters daily from distributors throughout the nation expressing their happiness with Ward/Kraft's unparalleled service, relationships, products, features, and solutions. Follow this link to read a letter answering "Why buy from Ward/Kraft?". Michael
Del Chiaro
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New
High Speed Ward/Kraft Ohio recently purchased a new Nipson 7000 high speed continuous laser printer which can print up to 200 feet per minute. This printer gives Ward/Kraft the ability to laser image large quantities faster and more efficiently. The Nipson 7000 can print on various materials such as laser compatible PVC, laminates, pressure seal and label materials, and the toner is MICR compatible. Make sure to call Ward/Kraft for your next order that needs variable imaging! Below is a list of specs for the printer. -Paper
width: 6.5" to 20" WK
Attends DMIA Ward/Kraft recently attended the first DMIA sponsored Small Distributor Summit in Kansas City. We were one of the five manufacturers invited to attend and give a presentation. Mike West, National Sales Manager of our Label Divisions, Debbie Buck, Sales Representative in our Label Division, and myself attended the three day meeting where we had time to network with the 49 attending distributors during breakfast, meetings, lunch, and dinner. Coincidentally, two of the presenting manufacturers (Printegra and Team Dispatch) are also clients of Ward/Kraft. Ray Mauck, Order Entry/Customer Service in our Label Division, made a special appearance per the request of Jerry Ballone with Computer Business Forms, one of Ward/Kraft's distributors. View
our photo album Roger
Buck, CDC WK
Attends KCDMA Many of our new products lean towards the direct marketing and promotional side of our industry. As you are aware, we now produce commercial printing in several divisions: digital labels, plastic cards, and promotional products. Many of these products require us to look at distribution channels other than our traditional distributor base. For this reason we joined the Kansas City Direct Marketing Association. We recently attended their annual conference and exhibit in Kansas City, which was attended by approximately 140 ad agencies and graphic design companies. Though our booth activity was low, I do feel this provided us good insight into how we must begin marketing to this group. View our photo album Roger
Buck, CDC
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