Fort Scott, KS
April 2006


Try Ward/Kraft's Form-N-Envelope Today

Ward/Kraft's Form-N-Envelope combines the use of an information area and return envelope all in one laser compatible sheet.

There are many different ways in which this product is used. One of the most popular constructions is a statement format. Which would incorporate a statement, remittance and return envelope all in one folded form that is inserted into a #10 window envelope. Ward/Kraft offers two stock versions in a memo (11") or letter (14") size. The Form-N-Envelope is an excellent construction for surveys, fund raisers and subscription notices. Any type of document where information is sent and return information is included is a potential conversion. By including a pre-addressed return envelope you eliminate the potential of misaddressing, which is critical in payment applications.

In some cases people choose to use Form-N-Envelope as the outgoing envelope. In this case they can print the letter and outgoing personal information in the same pass through a laser printer. the letter is then separated from the document, placed in the printed envelope and mailed.

Look to Ward/Kraft for your envelope, pressure seal and other mailer needs.

Follow this link to request your complimentary samples.


Ward/Kraft....Your One Source for Pattern Adhesive Labels

Stop worrying about adhesive ooze in laser printers! Our Pattern Adhesive labels offer the following benefits:

  • Adhesive won't ooze in printer
  • Trouble free feeding with no jams
  • Cutsheet, rolls, or fan folded
  • Not limited on face material choices
  • Specialty adhesives available
  • Pattern Tabs

You can also create additional adhesive free zones for easy picking, fold under information, tear out coupons, form/label combinations, etc.

Follow this link to request your complimentary samples.


Introducing Ward/Kraft Prime Labels

  • Photo offset quality
  • Higher quality then flexo or most printing processes
  • UV gloss or matte coating for durability
  • Laminate in gloss or matte
  • 50# liner suitable for machine applications
  • Available in rolls
  • Quantities 1000 and up
  • Standard sizes produced without a die charge

Offset quality at less than flexo price!

Follow this link to request your complimentary samples.


Branding You

Over the past two years Ward/Kraft has provided information on promotional print to thousands of distributors through our WK On Site seminar program. In nearly every meeting at least one distributor mentions "I should be doing this." It's also been interesting to see how many distributors are now asking for graphics of integrated labels, plastic cards, pressure seal forms, envelopes and other products so they can increases the impact of their own promotional collaterals. If you are going to re-vamp your marketing and advertising we suggest you review the Promotional Print Process we cover in our seminar. Here's a quick review of some points you may want to consider.

What have you done in the past?
What is your true objective?
What marketing media is best suited?
Tracking and Reporting

A strong marketing initiative is critical to create a brand and it's all about Branding YOU! If you would like to discuss this topic further, please feel free to contact the sales team in our digital and commercial divisions. We would be happy to visit with you.


RealCard®

Every so often a product comes along that grows and evolves beyond even the most optimistic expectations. Currently we are experiencing exactly that phenomenon with our RealCard® product.

For those of you not familiar with RealCard®, our original product offering was roughly 2 1/2" of plastic joined to tag stock with a thin, laser compatible tape. We offered this product in one and two card versions in both stock and custom formats. We knew the product was potentially a winning item for us and distributors because of its smooth feeding characteristics and its lay flat characteristics in the tray. That initial assessment was indeed right on track and sales have grown nicely. This alone would have been a nice success, but as Paul Harvey says, "and now for the rest of the story". Read More.

Follow this link to request your complimentary samples.


Why Distributors Buy From Ward/Kraft

Our CSR's and Sales Representatives receive calls and letters daily from our distributors throughout the nation expressing their happiness with Ward/Kraft's unparalleled service, relationships, products, features, and solutions. Follow this link to find a letter answering "Why buy from Ward/Kraft?"

Have a story you would like to share with us? Please email it to news@wardkraft.com


Ward/Kraft is looking for you!

Have you heard about the latest WK idea to help educate and inform distributors? Our On Site program has been a resounding success with more than 6000 people attending a 2 hour training session on the latest in new products and solutions from the industry leader in innovative new ideas. We have traveled to over 230 different cities in an effort to help our distributors gain more knowledge and learn from our expert presenters.

Upcoming On Site Dates and Locations
May 2 Hattiesburg, MS
May 2 Mobile, AL
May 2 Pittsburgh, PA
May 3 Dayton, OH
May 4 Cedar Rapids, IA
May 4

Dubuque, IA

May 9 Joliet, IL
May 11 Chattanooga, TN
May 11 Knoxville, TN

Visit our Schedule of Events calendar to sign up today! If you would like additional information, please email our On Site Coordinator


Ward/Kraft Receives Honors

The 31st International Gallery of Superb Printing presented Ward/Kraft with 15 awards. The competition is devoted to the principles of honoring excellence in the graphic arts by Celebrating Craft, Applauding Art and Showcasing Science. Throughout its development as a prestigious graphic arts competition, the International Gallery has been proudly produced by the IAPHC, a trade association with thousands of individual members around the world. Kevin Keane, CEO of the IAPHC said: "Ward/Kraft posted one of the highest 'batting averages' of any entrant world-wide -- as one of every two of Ward/Kraft's 29 entries was accorded honours in this global competition designed to reward excellence in graphic expression. Ward/Kraft has a well deserved reputation for going the extra mile to delight their clients, this stunning display of graphic virtuosity was duly noted by the International jury who bestowed the awards upon Ward/Kraft and of course, upon their clients as well."

For more information on the Ward/Kraft products that received awards, please contact a Ward/Kraft representative today.

Looking for an Alternative for your laser Integrated Labels?

Take advantage of what Thermal Transfer Printing offers with Integrated Form/Label Combinations. Thermal printer capabilities have changed allowing for more than just your standard 4x6 label printing, they will now allow you to print 8 1/2" wide forms, labels or Form/Label Combinations. Read More.

Follow this link to request your complimentary samples.

Integrated Products

Integrated products are nothing new to the print industry, but what or why you integrate can also provide a very new and unique opportunity. At Ward/Kraft, we pride ourselves on new and innovative products...and our Integrated product line is certainly no exception. Taking a printed form, and turning it into an integrated card or label has become pretty common. What we are seeing is a need to utilize this product line to create products that can be used in a variety of new markets, such as Direct Mail, and providing solutions for unique applications within the end user location. Read More.

Follow this link to request your complimentary samples.

Digital Color is Growing

Certainly digital color growth will come as no surprise. Projections are that digital color will grow by 18% per year through 2007. Digital variable color is equally exciting as a subset of the full digital market. Short run commercial print is being driven by our end user's need for better control, reduced obsolescence, quicker delivery and short run quantities. With workflow documents becoming more and more competitive, distributors are turning to revenue generation documents. This is promotional and informational print that brings new sales revenue to their customers. Rather than providing lower cost forms, they are providing high value by helping generate new sales. This provides additional areas of revenue for the distributor in the way of graphic development, list acquisition and tracking. Read More.

Follow this link to request your complimentary samples.

Combine Speedy Solutions
and Online ordering to get those small orders off your desk fast.

Have you discovered the convenience and flexibility that our Speedy Solutions product line offers you? Want to know how we've made it even better?

Yes, I know about Speedy Solutions. Tell me how it can get even better.

You already know that we offer the industry's most flexible program for ordering small and mid-sized runs of standard sized, custom printed labels. For you, we added another feature to help you profit even more from these orders. Speedy Solution labels are available through our MyNetLabels.com affiliate site which gives you a no-charge link on your website to allow your customers to place orders online 24/7, freeing you and your team up for other sales activities. Read More.

I'm not familiar with Speedy Solutions, tell me a little more.

Here at Ward/Kraft, we wanted to come up with a simplified program for pricing and ordering those small quantity, standard sized label jobs that come up every day. We knew there had to be a better way than making a cumbersome catalog with dozens of pages and different things to remember on each page. With input from many customers, we developed a user-friendly catalog that features over 100 of the most common die sizes and allows you to mix and match any of the most common material, inks and finishing methods for a single price point. We give you maximum flexibility with minimum aggravation. Read More.

Follow this link to request your complimentary samples.



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