Ward/Kraft is looking for you!

Have you heard about the latest W/K idea to help educate and inform distributors? Our On Site program has been a resounding success with more than 2200 people attending a 2 hour training session on the latest in new products and solutions from the industry leader in innovative new ideas. We have traveled to nearly 200 different cities in an effort to help our distributors gain more knowledge and learn from our expert presenters. Topics cover a wide range of products from all divisions here at Ward/Kraft, including digital printing, presentation folders, healthcare products, pocket forms, plastic cards and many more!

Visit our Schedule of Events calendar to sign up today! If you would like additional information, please email our On Site Coordinator.

Demo Power
Sells Pressure Seal Forms

Are you planning to present Pressure Seal forms to a customer or prospect? Don't forget that a demonstration of the equipment tied to a short presentation on the various opportunities in pressure seal forms is a great sales tactic. Here's what will usually happen during the sales cycle.

Your customer will express an interest in the pressure seal product that you have presented. After some initial discussion of the formats and applications they will agree that pressure seal is the answer. Now the discussion will revolve around what equipment will be required. The purchase of a folder sealer can cost as little as $1,500.00 to over $10,000.00 and could be for one machine or several to create redundancy. If the purchase point gets over the $3,000.00 mark, the client will generally want to actually view the equipment prior to purchase and see it running. This is a great opportunity! First, it shows a strong commitment on the customer side. Second, it may give you the opportunity to include other departments in the demonstration and create even more product sales.

• How do you arrange a demo?
• Where should you hold the demo?
• Who should do the presentation and demo?
• How much will it cost me?

So, there it is! The power of a demonstration is awesome and at your disposal. And don't forget that Ward/Kraft offers online webinars that can be used as joint sales calls to help you sell to your accounts. Just call any Ward/Kraft sales representative for more information.

LaserBand®* - Stock or Custom
What's Best for Your Customer?

LaserBand®* sales are up substantially this year due to increased awareness of the product and it's prominent safety and efficiency features.

Also with this increase we are seeing an increased demand for custom formats. Customers have asked for more custom wristband solutions this year than any previous year. In July alone we produced six new custom formats.

On custom orders we can still provide you with: 1. Flexibility. Whether large or small, all custom orders get the same options and attention to tailor to the end user's specifications. 2. Quick Turn Times. All of our custom wristband orders shipped in 3 weeks from the order date.

Separate yourself from the competition by providing a custom formatted product. For help in locking up the business, contact us today!

Mighty Tac to the Rescue

When a distributor called with the problem of labels falling off a silicone-coated metal surface, Mighty Tac was the first thing that came to mind. If the heavy coat and pattern of the Mighty Tac adhesive failed, there was no other option except for a tie-on or wrap-around type label. The customer didn't want to change equipment or print program, nor did he want to change application processes. W/K sent an overnight package with the specially coated materials for testing. After the initial test, the report came back: "Mighty Tac is the best solution we've found!"

Fast forward three months: The customer is very satisfied to have found the solution to his problem without creating secondary problems with programs, equipment, and processes. The distributor has satisfied his customer and kept his account. Ward/Kraft has won yet another sale! Thank you Mighty Tac!

The distributor reported that had Mighty Tac not been the solution, the account would have been lost. Ward/Kraft's response: "Call Ward/Kraft first!"

Read the whole story.

Request Mighty Tac samples.