Ward/Kraft
has been on the cutting edge for forms and labels associated with the
Healthcare Industry, and in today's age of privacy restrictions we have
put ourselves at the forefront of these products once again. For those
of you who specialize in the Healthcare field, we are offering a variety
of stock or custom products that will help meet the needs of your Healthcare
clients.
Ward/Kraft recently introduced our Patient Sign-In Form to comply with HIPAA regulations to maintain patient confidentiality. This is a stock product for Ward/Kraft, but can also be customized to meet any Healthcare facility's needs. Some distributors have found it difficult to sell this product directly to the Doctor's offices or to Hospitals. Some Doctors have taken a "wait and see" approach to whether the HIPAA regulations will be enforced and how firm the due diligence necessary to maintain a patient's confidentiality will stand. The "wait and see" approach could be costly if they are involved in a lawsuit that is filed in regards to a patient's confidentiality being compromised. Although we think this product will become fairly standard in the future, it may be necessary for distributors to take a different approach in selling this product.
The new approach that we are referring to is an opportunity to sell to the pharmaceutical industry. That industry is always looking at ways to make their products stand out against their competition, and if they can assist a doctor's office in meeting regulations and keeping their cost down, that will help them tremendously. There are many products that Ward/Kraft offers that can accomplish this for the pharmaceutical companies, such as the Patient Sign-In Form, Patient Privacy Labels, appointment reminders, and telephone message books. Together, you can offer a package of opportunities to the pharmaceutical companies in advertising their drug of choice to the doctors that they work with.
The forms and labels associated with the Healthcare Industry must always serve to meet a need that the provider has, but now must encompass marketing tools as well. Ward/Kraft can assist you in meeting that goal also. The Healthcare field is a market that will continue to grow and we will continue to help you be successful in offering the widest variety of products within that market as possible.