Customer Loyalty Cards Gift Cards have become a very popular and profitable product for retail customers. One opportunity that is being overlooked when they are offering these Gift Cards, are Customer Loyalty Cards. Retailers are always looking for ways to increase their customer base, and draw new clientele. What they need to capitalize on is their loyal customer base, and offer incentives to them before their competition does. An example of how the Customer Loyalty Cards can work can be found in the restaurant industry. Recent statistics have shown that for every new customer a restaurant brings in, they have 13 repeat visitors at their facility. The restaurant business is a very competitive market, and they have a product that will always be in demand. Customer Loyalty Cards offer a way to differentiate between similar restaurants within a community. For example, if there are two steakhouses that are similar in price and atmosphere within the community, how does someone decide where to go? This is where a Customer Loyalty Program can be effective. If there are repeat customers that are going into a restaurant that offers a Customer Loyalty Card program, they can offer that customer an incentive to keep coming back and you can even have them advertise for that restaurant. Once a customer reaches a certain amount of visits, or dollars spent, your restaurant may want to have a t-shirt as an incentive. What this does is create a nice gift to the customer and every time that customer wars the t-shirt, they are advertising for that steak house. What really is accomplished with the Customer Loyalty Cards is the fact that you can integrate it with current or future marketing plans to help your retail customers get a leg up on their competition. If you are thinking of offering this product to your customers, contact Ward/Kraft for the right solution. Ward/Kraft can provide your retail customers with the Customer Loyalty Cards as a value added product to their Gift Card line. You can incorporate their current gift offerings and offer something that their competition is not offering to their customer base. Whether they are in need of a complete hardware and software solution, or already have the capabilities, Ward/Kraft has the answer for your retail customers. |