May 2005

Have you ever heard the comment, "you should drive 100 yards in front of your car"? When you're in heavy traffic reacting to the bumper just in front of your car might be a little difficult, especially at 70 mph. If you watch for brake lights 100 yards ahead, you can react sooner. Selling promotional print can be the same. You need to plan for what's coming further up the road.

Maybe one of your customers is planning a 4th of July golf outing for his clients. That means printed invitations, golf balls, and other promotional items. If your customer normally has a lull in sales during early summer, perhaps a direct mail campaign should be planned now. Target prospects or drill into current customers to further account penetration. This is also a good time to run a customer satisfaction survey, which means you sell a printed survey, outbound envelope, and return reply device.

For retail and restaurant clients, consider a gift card program to pull customers into the establishment. A direct mail program with a $2.00 gift card (actually just a gift coupon) can push product sales up during slow times. New high color window graphics can also entice walk in clients to purchase.

Summer is a time for outdoor events. Posters, event tickets, badges, passes, color coded wristbands, and direct mail can all be potential orders. Look at the local theater groups, museums, schools, organizations, and clubs. The local chamber of commerce may be of help.

Short run color is one of the hottest and most profitable markets today! Think ahead and call Ward/Kraft today at 800-821-4021 for information on short run digital color products.

Ward/Kraft is looking for you!

Have you heard about the latest WK idea to help educate and inform distributors? Our On Site program has been a resounding success with more than 2200 people attending a 2 hour training session on the latest in new products and solutions from the industry leader in innovative new ideas. We have traveled to over 200 different cities in an effort to help our distributors gain more knowledge and learn from our expert presenters. Topics cover a wide range of products from all divisions at Ward/Kraft, including digital printing, presentation folders, healthcare products, pocket forms, plastic cards and many more!

Upcoming On Site Dates and Locations
June 7	Des Moines, IA
June 7	Waterloo, IA
June 8	Muncie, IN
June 9	Indianapolis, IN
June 9	Memphis, TN
June 9	Tupelo, MS
June 14	Fort Smith, AR
June 14	Little Rock, AR
June 16	Cedar Rapids, IA
June 16	Dubuque, IA
June 22	New York, NY

Visit our Schedule of Events calendar to sign up today! If you would like additional information, please email our On Site Coordinator.