October 2006


Major Rollout for Ward/Kraft's Card Products

For the past 7 years, Ward/Kraft Inc. has serviced a specific niche in the Distributor market for Plastic Cards and it has specifically been on production runs of 500 to 40,000 with traditional PVC cards. We are about to change that completely. With the addition of new Composite Card Technology, Ward/Kraft can now offer quantity ranges from 100 to millions with quick turn times to meet your customers' needs regardless of how small or large the quantity may be. The new Composite Card Technology will allow us to offer both Digital and Commercial cards that will be laminated for added durability. Ward/Kraft has done extensive research regarding Composite Cards and is introducing this product offering with the best technology in the field.

Our traditional 12 mil, 15 mil, 20 mil and 30 mil PVC cards will now have a complete compliment of Composite Cards available for you and your customers needs. This includes:

  • Photo quality card available with our Prime Composite Card
  • Picture ID card
  • Full variable print from card to card
  • Laminated key fobs
  • In-line numbering or barcoding
  • Full service encoding for gift cards including the largest runs at quick turn times

Composite Card technology along with our traditional PVC card offerings will allow you to provide a high quality card solution for any customer you have, from your favorite small town restaurant to the largest of retailers. So don't delay, Gift Card season is upon us so let us help you with your next Plastic Card project!

Ward/Kraft, your Plastic Card Short and Long Run Specialist.

Follow this link to request your complimentary samples.

Mention Promo Code #WECC6282 to receive 5% up to $100.00 off any new Composite Card order, or you may follow this link to print a coupon.



BioLam™ is a thermal lamination film enhanced with a patented antimicrobial compound that inhibits the growth and reproduction of bacteria and other damaging microbes. This antimicrobial surface allows BioLam™ to reduce and control the growth of bacteria on laminated documents.

Printed documents are frequently handled by many, perpetuating the growth of bacteria, mold and mildew. Some items, like menus in a restaurant, charts in a doctor's office and schoolbooks for children are used in environments where unwelcome microorganisms are common. When bacteria are exposed to the agents on BioLam™ film, the lifecycle processes of the organism are interrupted and the reproductive capabilities are affected.

Who will benefit from BioLam?

  • Schools and daycare facilities, hospitals and clinics, dental offices, restaurants and food service environments, retailers, and more...

Applications

  • Menus, book covers, anatomical charts, counter mats, classroom materials, manuals, instruction or reference sheets, and more...

What is BioLam?

  • BioLam™ is a thermally applied laminating film enhanced with antimicrobial protection built into the structure.
  • Antimicrobials are used to reduce the growth of bacteria and mold on surfaces.

If you have a need for maintaining a hygienic environment, incorporating BioLam™ on your printed piece provides another line of defense against the growth of bacteria, molds, mildews and fungi. BioLam™ quite simply is the most effective way to control the growth of microorganisms on everyday laminated items. BioLam™, making your world a cleaner place.

Follow this link to request your complimentary samples, or call us toll free at 877-281-2469 today.

Mention Promo Code #WEBL6279 to receive 5% up to $100.00 off any new BioLam™ order, or you may follow this link to print a coupon.


Printed Rolls Mean Profit

Ward/Kraft is now producing 40" printed roll products for high volume laser and ink jet printing. This includes our pressure seal product line. Many large mailers and imaging shops use these printers and can become new clients for your company. Our rolls are tightly wound then wrapped in a protective material to guard against damage. These are then banded to transport skids for shipping and the skid is wrapped against moisture and dust. All rolls are chucked to prevent shifting during shipment.

Roll Pressure Seal has been a strong product for directs, and distributors should not overlook them. Many of these are very large runs so it is always a good idea to run test runs. Digital printers running transactional document such as statements, subscription renewals, recall notices or rebate checks are just a few of the potentials. Large direct mail houses are also good candidates. As always with pressure seal products your best target will be those companies printing a single sheet and stuffing that into an envelope. By running a simple cost justification you can show your customer the potential ROI of a pressure seal format.

For more information on Ward/Kraft's printed roll capabilities please contact our Forms division at 877-820-5199 today.

Follow this link to request your complimentary samples.

Mention promo code #WEJR6279 to receive 5% up to $100.00 off any new Jumbo Roll order, or you may follow this link to print a coupon.


Labels Unlike Anything You Have Ever Seen Before
Ward/Kraft Prime Labels

  • Provided in rolls
  • High photo quality printing
  • Lower than flexo cost
  • UV coatings available
  • Laminates for extra protection and pop
  • Standard perm adhesive
  • Machine or hand applied
  • Minimum quantity of 1000
  • Any size, Any shape

Follow this link to request your complimentary samples, or contact our Creative Technology Center at 800-821-4021, ext. 4105.

Mention promo code #WEPR6279 to receive 5% up to $100.00 of any new Prime Label order, or you may follow this link to print a coupon.


Why Distributors Buy From Ward/Kraft

Our CSR's and Sales Representatives receive calls and letters daily from our distributors throughout the nation expressing their happiness with Ward/Kraft's unparalleled service, relationships, products, features, and solutions. Below you will find a letter answering "Why buy from Ward/Kraft?"

-Michael Del Chiaro, Senior Vice President

Dear Ward/Kraft,

As a long term, good standing customer of Ward/Kraft, I want to let you know what an excellent job Erin Mendenhall has done for me so far. We just finished several days of quote revisions, which will be an order, and Erin was extremely pleasant, helpful and was happy to do the extra work so I could get back to my customer with answers to his many questions.

I look forward to working with Erin in the future because she makes my job much easier and is so helpful. I wish all customer service representatives at all companies could be this professional, but that is not the reality. Erin conveys the spirit of Ward/Kraft. In my opinion she is an excellent example of how customer service can and should be. She is very valuable asset to CTC, and I'm sure an extremely valuable employee.

Most Sincerely,

Karen Kelly
President & CEO
CompuForms, Inc.

Have a story you would like to share with us? Please email it to mktlead@wardkraft.com.


You're Invited to a Complimentary
Web Seminar

WK Live is Ward/Kraft's exciting Interactive Online Training, Sales and Service Tool. Join a session and enjoy the advantages of technology. Communicate directly with our expert document specialists. Log on to the Internet and participate as they demonstrate LIVE on screen, offer product presentations, share applications and participate in team sales calls. Long distance conferencing will never be the same again.

Ward/Kraft will be hosting the following WK Live presentations.

Upcoming WK Live Presentations
Prime Labels & Magnets Oct 23, 30
LaserBand Oct 23, 30
Plastic Cards Oct 27
Digital & Commercial Print Oct 27

To view our schedule, or to sign up for a WK Live presentation, please visit our Schedule of Events page.


Ward/Kraft is looking for you!

Have you heard about the latest WK idea to help educate and inform distributors? Our On Site program has been a resounding success with more than 6000 people attending a 2 hour training session on the latest in new products and solutions from the industry leader in innovative new ideas. We have traveled to over 230 different cities in an effort to help our distributors gain more knowledge and learn from our expert presenters.

Upcoming On Site Dates and Locations
Oct 24 Hattiesburg, MS
Oct 24 Mobile, AL
Oct 24 New Rochelle, NY
Oct 25 Windsor, CT
Oct 26 Cedar Rapids, IA
Oct 26 Dubuque, IA
Oct 31 Chicago Heights, IL
Oct 31 Joliet, IL
Oct 31 Pittsburgh, PA
Nov 1 Dayton, OH
Nov 2 Chattanooga, TN
Nov 2 Knoxville, TN
Nov 7 Washington, DC
Nov 8 Baltimore, MD
Nov 9 Des Moines, IA
Nov 9 Waterloo, IA

Visit our Schedule of Events calendar to sign up today! If you would like additional information, please email our On Site Coordinator.

Click here to see what distributors are saying about our WK On Site program.


In this Issue:

BioLam™
Composite Cards
Consultative Partnership
Jumbo Rolls
Pressure Seal Seminars
Prime Labels
RealCard
Why Buy
WK Live
WK On Site


Ward/Kraft, Inc. and Mike West form consultative partnership

Ward/Kraft, Inc. announced that effective September 1, 2006, Mike West resigned from his current position as National Sales Manager, Label Divisions. West will remain involved with many customers and vendors on a consultative basis and will continue working on current special projects. Mike and his wife Tonia have purchased a small specialty printing company in Oklahoma and have relocated.

West has held a variety of positions at Ward/Kraft, beginning as Production Supervisor of the company's Ohio Label plant and steadily advanced to his current position over the course of his 18 year career. His leadership ability, loyalty, sense of humor and product development skills will be missed but Ward/Kraft wishes him and his family the best of success in their new venture.

RealCard®

Our RealCard® product is the latest addition to Ward/Kraft's line of plastic membership cards. RealCard® answers all of your customer's needs when it comes to a laser compatible plastic card. RealCard® can be fed through the 11" feed path of the printer.

This is a true plastic card joined flush with the form, die cut in a style similar to our Joined Web product. It is heat, moisture and tear resistant. It provide excellent toner adhesion and can be simples or duplex printed

For more information, please follow this link.

Pressure Seal Seminars
Sell For You

Pressure Seal is still one of the fastest growing products in the printing industry. The reason is simple: Pressure Seal is a time saving and cost effective means of mailing. It provides an alternative to costly functions such as stuffing, envelopes, storage, obsolescence, addressing and envelope damage that can occur in the warehouse. Many potential customers have not seen the benefits of Pressure Seal. To properly demonstrate the entire Pressure Seal solution you need to explain to your customer or prospect the benefits of Pressure Seal, various formats/designs, varying applications and demonstrate the equipment.

Sound too complicated?

There is a very simple method of doing this. Call Ward/Kraft!

As your Pressure Seal Partner we will help you host a two-hour Pressure Seal Seminar for your customers and prospects. We will reserve a meeting room large enough to host a large group of visitors. We will supply the samples, equipment, product specialists and a full PowerPoint presentation privately branded to your company. We will also assist in a pre-show mailing on Pressure Seal forms to further entice attendance.

What do you do?

Support our efforts by having your sales team bring in as many current customers and prospects as possible during the day. This includes pre-show mailings, press releases and announcements through your sales calls. We suggest that the morning time be used for a seminar to current clients and the afternoon be reserved for prospecting.

A full day of Pressure Seal selling is available to you now by calling Ward/Kraft. Call us today at 800-351-9302 for more details on how to run a successful Pressure Seal Seminar.

Follow this link to request your complimentary Pressure Seal samples.

Mention Promo Code #WEPS6279 to receive 5% up to $100.00 off any new Pressure Seal order, or you may follow this link to print a coupon.


Past Issues:

September 2006 Special Edition
June 2006
April 2006
February 2006

View all past issues.

 

 

 


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