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Major Rollout for Ward/Kraft's Card
Products
For
the past 7 years, Ward/Kraft Inc. has serviced a specific niche
in the Distributor market for Plastic Cards and it has specifically
been on production runs of 500 to 40,000 with traditional PVC cards.
We are about to change that completely. With the addition of new
Composite Card Technology, Ward/Kraft can now offer quantity ranges
from 100 to millions with quick turn times to meet your customers'
needs regardless of how small or large the quantity may be. The
new Composite Card Technology will allow us to offer both Digital
and Commercial cards that will be laminated for added durability.
Ward/Kraft has done extensive research regarding Composite Cards
and is introducing this product offering with the best technology
in the field.
Our
traditional 12 mil, 15 mil, 20 mil and 30 mil PVC cards will now
have a complete compliment of Composite Cards available for you
and your customers needs. This includes:
- Photo quality
card available with our Prime Composite Card
- Picture ID
card
- Full variable
print from card to card
- Laminated key fobs
- In-line numbering
or barcoding
- Full service encoding
for gift cards including the largest runs at quick turn times
Composite Card
technology along with our traditional PVC card offerings will allow
you to provide a high quality card solution for any customer you
have, from your favorite small town restaurant to the largest of
retailers. So don't delay, Gift Card season is upon us so let us
help you with your next Plastic Card project!
Ward/Kraft,
your Plastic Card Short and Long Run Specialist.
Follow
this link to request your complimentary samples.
Mention Promo
Code #WECC6282 to receive 5% up to $100.00 off any new Composite
Card order, or you may follow
this link to print a coupon.

BioLam™ is a thermal lamination film enhanced with a patented
antimicrobial compound that inhibits the growth and reproduction
of bacteria and other damaging microbes. This antimicrobial surface
allows BioLam™ to reduce and control the growth of bacteria
on laminated documents.
Printed documents
are frequently handled by many, perpetuating the growth of bacteria,
mold and mildew. Some items, like menus in a restaurant, charts
in a doctor's office and schoolbooks for children are used in environments
where unwelcome microorganisms are common. When bacteria are exposed
to the agents on BioLam™ film, the lifecycle processes of
the organism are interrupted and the reproductive capabilities are
affected.
Who
will benefit from BioLam™?
- Schools and
daycare facilities, hospitals and clinics, dental offices, restaurants
and food service environments, retailers, and more...
Applications
- Menus, book
covers, anatomical charts, counter mats, classroom materials,
manuals, instruction or reference sheets, and more...
What
is BioLam™?
- BioLam™
is a thermally applied laminating film enhanced with antimicrobial
protection built into the structure.
- Antimicrobials
are used to reduce the growth of bacteria and mold on surfaces.
If you have
a need for maintaining a hygienic environment, incorporating BioLam™
on your printed piece provides another line of defense against the
growth of bacteria, molds, mildews and fungi. BioLam™ quite
simply is the most effective way to control the growth of microorganisms
on everyday laminated items. BioLam™, making your world a
cleaner place.
Follow
this link to request your complimentary samples, or call
us toll free at 877-281-2469 today.
Mention Promo
Code #WEBL6279 to receive 5% up to $100.00 off any new BioLam™
order, or you may follow
this link to print a coupon.
Printed
Rolls Mean Profit
Ward/Kraft is
now producing 40" printed roll products for high volume laser
and ink jet printing. This includes our pressure seal product line.
Many large mailers and imaging shops use these printers and can
become new clients for your company. Our rolls are tightly wound
then wrapped in a protective material to guard against damage. These
are then banded to transport skids for shipping and the skid is
wrapped against moisture and dust. All rolls are chucked to prevent
shifting during shipment.
Roll Pressure
Seal has been a strong product for directs, and distributors should
not overlook them. Many of these are very large runs so it is always
a good idea to run test runs. Digital printers running transactional
document such as statements, subscription renewals, recall notices
or rebate checks are just a few of the potentials. Large direct
mail houses are also good candidates. As always with pressure seal
products your best target will be those companies printing a single
sheet and stuffing that into an envelope. By running a simple cost
justification you can show your customer the potential ROI of a
pressure seal format.
For more information
on Ward/Kraft's printed roll capabilities please contact our Forms
division at 877-820-5199 today.
Follow
this link to request your complimentary samples.
Mention promo
code #WEJR6279 to receive 5% up to $100.00 off any new Jumbo Roll
order, or you may follow
this link to print a coupon.
Labels
Unlike Anything You Have Ever Seen Before
Ward/Kraft Prime Labels
- Provided
in rolls
- High photo
quality printing
- Lower than
flexo cost
- UV coatings
available
- Laminates
for extra protection and pop
- Standard
perm adhesive
- Machine or
hand applied
- Minimum quantity
of 1000
- Any size,
Any shape

Follow
this link to request your complimentary samples, or contact
our Creative Technology Center at 800-821-4021, ext. 4105.
Mention promo
code #WEPR6279 to receive 5% up to $100.00 of any new Prime Label
order, or you may follow
this link to print a coupon.
Why
Distributors Buy From Ward/Kraft
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Our
CSR's and Sales Representatives receive calls and letters
daily from our distributors throughout the nation expressing
their happiness with Ward/Kraft's unparalleled service, relationships,
products, features, and solutions. Below you will find a letter
answering "Why buy from Ward/Kraft?"
-Michael
Del Chiaro, Senior Vice President |
Dear Ward/Kraft,
As a long term,
good standing customer of Ward/Kraft, I want to let you know what
an excellent job Erin Mendenhall has done for me so far. We just
finished several days of quote revisions, which will be an order,
and Erin was extremely pleasant, helpful and was happy to do the
extra work so I could get back to my customer with answers to his
many questions.
I look forward
to working with Erin in the future because she makes my job much
easier and is so helpful. I wish all customer service representatives
at all companies could be this professional, but that is not the
reality. Erin conveys the spirit of Ward/Kraft. In my opinion she
is an excellent example of how customer service can and should be.
She is very valuable asset to CTC, and I'm sure an extremely valuable
employee.
Most Sincerely,
Karen Kelly
President & CEO
CompuForms, Inc.
Have a story
you would like to share with us? Please email it to mktlead@wardkraft.com.
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You're
Invited to a Complimentary
Web Seminar |
WK Live is Ward/Kraft's
exciting Interactive Online Training, Sales and Service Tool. Join
a session and enjoy the advantages of technology. Communicate directly
with our expert document specialists. Log on to the Internet and
participate as they demonstrate LIVE on screen, offer product presentations,
share applications and participate in team sales calls. Long distance
conferencing will never be the same again.
Ward/Kraft will
be hosting the following WK Live presentations.
| Upcoming
WK Live Presentations |
| Prime
Labels & Magnets |
Oct
23, 30 |
| LaserBand |
Oct 23,
30 |
| Plastic
Cards |
Oct 27 |
| Digital
& Commercial Print |
Oct 27 |
To view our
schedule, or to sign up for a WK Live presentation, please visit
our Schedule
of Events page.
Ward/Kraft
is looking for you!
Have
you heard about the latest WK idea to help educate and inform distributors?
Our On Site program has been a resounding success with more than
6000 people attending a 2 hour training session on the latest in
new products and solutions from the industry leader in innovative
new ideas. We have traveled to over 230 different cities in an effort
to help our distributors gain more knowledge and learn from our
expert presenters.
| Upcoming
On Site Dates and Locations |
| Oct
24 |
Hattiesburg,
MS |
| Oct
24 |
Mobile,
AL |
| Oct
24 |
New Rochelle,
NY |
| Oct
25 |
Windsor,
CT |
| Oct
26 |
Cedar Rapids,
IA |
| Oct
26 |
Dubuque,
IA |
| Oct
31 |
Chicago
Heights, IL |
| Oct
31 |
Joliet,
IL |
| Oct
31 |
Pittsburgh,
PA |
| Nov
1 |
Dayton,
OH |
| Nov
2 |
Chattanooga,
TN |
| Nov
2 |
Knoxville,
TN |
| Nov
7 |
Washington,
DC |
| Nov
8 |
Baltimore,
MD |
| Nov
9 |
Des Moines,
IA |
| Nov
9 |
Waterloo,
IA |
Visit
our Schedule
of Events calendar to sign up today! If you would like
additional information, please email our On
Site Coordinator.
Click
here to see what distributors are saying about our WK
On Site program.
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In
this Issue:
BioLam™
Composite
Cards
Consultative
Partnership
Jumbo
Rolls
Pressure
Seal Seminars
Prime
Labels
RealCard
Why
Buy
WK
Live
WK
On Site
Ward/Kraft,
Inc. and Mike West form consultative partnership
Ward/Kraft,
Inc. announced that effective September 1, 2006, Mike West resigned
from his current position as National Sales Manager, Label Divisions.
West will remain involved with many customers and vendors on a consultative
basis and will continue working on current special projects. Mike
and his wife Tonia have purchased a small specialty printing company
in Oklahoma and have relocated.
West
has held a variety of positions at Ward/Kraft, beginning as Production
Supervisor of the company's Ohio Label plant and steadily advanced
to his current position over the course of his 18 year career. His
leadership ability, loyalty, sense of humor and product development
skills will be missed but Ward/Kraft wishes him and his family the
best of success in their new venture.
RealCard®
Our
RealCard® product is the latest addition to Ward/Kraft's line
of plastic membership cards. RealCard® answers all of your customer's
needs when it comes to a laser compatible plastic card. RealCard®
can be fed through the 11" feed path of the printer.
This
is a true plastic card joined flush with the form, die cut in a
style similar to our Joined Web product. It is heat, moisture and
tear resistant. It provide excellent toner adhesion and can be simples
or duplex printed
For
more information, please follow
this link.
Pressure
Seal Seminars
Sell For You
Pressure
Seal is still one of the fastest growing products in the printing
industry. The reason is simple: Pressure Seal is a time saving and
cost effective means of mailing. It provides an alternative to costly
functions such as stuffing, envelopes, storage, obsolescence, addressing
and envelope damage that can occur in the warehouse. Many potential
customers have not seen the benefits of Pressure Seal. To properly
demonstrate the entire Pressure Seal solution you need to explain
to your customer or prospect the benefits of Pressure Seal, various
formats/designs, varying applications and demonstrate the equipment.
Sound
too complicated?
There
is a very simple method of doing this. Call Ward/Kraft!
As
your Pressure Seal Partner we will help you host a two-hour Pressure
Seal Seminar for your customers and prospects. We will reserve a
meeting room large enough to host a large group of visitors. We
will supply the samples, equipment, product specialists and a full
PowerPoint presentation privately branded to your company. We will
also assist in a pre-show mailing on Pressure Seal forms to further
entice attendance.
What
do you do?
Support
our efforts by having your sales team bring in as many current customers
and prospects as possible during the day. This includes pre-show
mailings, press releases and announcements through your sales calls.
We suggest that the morning time be used for a seminar to current
clients and the afternoon be reserved for prospecting.
A
full day of Pressure Seal selling is available to you now by calling
Ward/Kraft. Call us today at 800-351-9302 for more details on how
to run a successful Pressure Seal Seminar.
Follow
this link to request your complimentary Pressure Seal
samples.
Mention
Promo Code #WEPS6279 to receive 5% up to $100.00 off any new Pressure
Seal order, or you may follow
this link to print a coupon.
Past
Issues:
September
2006 Special Edition
June
2006
April
2006
February
2006
View
all past issues.
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