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What is WK On Site? Have you heard about WK On Site? It is our new and exciting sales program designed to help us reach out and personally meet more of our customers than ever before. Every Tuesday we are traveling via WK plane to two cities within 600 miles of Fort Scott. One team gets off at the first stop then the plane goes onto the next stop. At each site, we are giving a two-hour product presentation to local customers who have been invited to come and hear about our newest products and services. Currently our sales team is doing the presentations in an effort to introduce more of our members to our customers. Future plans include expanding to three cities per day and making presentations to other groups such as ad agencies, print shops and others who may not currently be distributors of our products. With eight trips already under our belts, we are learning more and more each week about how to make this the most successful WK sales program ever. While many of our competitors are cutting back on face-to-face travel, we are out there every week planting seeds that will lead to an abundant harvest ahead. See the following letter... Click here to learn more about WK On Site! Roger Buck, CDC |
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Dear Roger, Actually I do not write plants much, but I did want to say how impressed I was at Ward/Kraft out on the streets trying to help dealers. Most plants are trying to sell equipment (I understand there is a mountain of it out there) or sell out, or merge, with about zero attention to distributors. It took a while but even this old dog came to the realization that pressure sensitive is the future. (I am no longer waiting for snapouts to come back.) Please keep me on that sample list, I love to see everything that you are doing from time to time. Take Care, Jim Hagan |