The Power of Plant Tours

Recently we had a distributor come visit our Kansas facility and he found that his company was only utilizing a small portion of Ward/Kraft's products and services. This is not a new story for us. In every case, the visitors leave pumped with ideas and information that can increase their sales and profits. But there are many benefits in plant tours.

Impress Customers
Everyone talks about having strong partnerships with their manufacturers but did you ever consider showing off the partnership? We love to see distributors come in with their current or prospect accounts. Often seeing the size of our operation, vast product lines, innovative technology and employee moral is a powerful sales tool. Tours can prove you are supported by one of the finest and most creative companies in the industry today.

Education
Each year we have several accounts send their sales and customer service people to our facility for tours and training. Sometimes this is in conjunction with our Document Solutions University classes and other times it's based on a specific schedule convenient to the distributor. In either case, we are happy to take time to show them new products, applications and sales techniques that will help increase their ability to assist your customers. Whether you come in for a few hours or a few days you will not be disappointed with the treasure chest of ideas you will take back.

Meet the Team
You know how nice it is to put a face with a voice? Well we feel the same way unfortunately we cannot send every CSR, pressman, encoder operator or shipping personnel to your door. We post the names of any distributors coming into the plant and make sure all know who you are. Why? Because many of them know your order better than you may. The checks, pocket forms, the pressure seal orders...they see them all and take care to make sure they ship with the best quality and care we can provide. After all, it's not their name on the package....it's yours.

Take a minute to think about coming to visit Ward/Kraft. Take advantage of the chance to see a vast amount of equipment and products all under one roof. Meet the team that makes Ward/Kraft a leader in innovative business and document solutions. And go home with new ideas to increase your sales. Call your Ward/Kraft representative today and let's set a date!

Roger Buck, CDC
National Sales Manager, Forms Divisions
rbuck@wardkraft.com