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Pressure Seal....not just a mailing solution! Until
recently the majority of the pressure seal market has revolved Checks • Invoices • Subscriptions • CD Renewals • Notices • Tax Forms and other one directional or bi-directional mailings. However,
now many distributors are realizing that the cohesive sealing The other day, I noticed in my daily samples a pressure seal application with a new twist. A simple 8 1/2" x 11" laser sheet with pressure seal pattern glue on only three sides. The form folded at 5 1/2" creating a 5 1/2" x 8 1/2" envelope. It's a factory job jacket! The laser prints all the necessary production information, folds and seals. No labels to affix or ticket faces to paste to envelopes. Some of you have participated in one of our pressure seal seminars where we introduced our new hotel check in folio. This is a unique, patent pending application that allows the hotel to personalize the registration folio to each guest. We also incorporated integration technology to create a pull-tab gaming piece that can also be personalized and used as a prize, ID card or coupon. The document is obviously never mailed just simply handed to the arriving guest. However, the value added by including a personalized message and gaming or ID activity is tremendous. (The fact we offer matching hotel key cards helps add even greater value to the solution!) So, I'll leave you with this thought...think of pressure seal as a design feature just like you would cross web glue or VOID pantographs. It is a sealing system for creating pocket applications, some mailed...some not. Have a profitable day! Roger
Buck, CDC |
