|
Small Quantity Pressure Seal.........BIG
MARKET! Initially, pressure seal was a market for only high usage customers; however, all of that has changed and now small, medium and large clients are often turning to stock formatted pressure seal forms instead of custom runs. Stock forms offer a wide range of formats ranging from check stock with VOID or prismatic pantographs to tinted formats for general usage forms. Ward/Kraft offers the largest selection of sizes and formats on the market, which includes 11" and 14" lengths. Standard C, Z and V folds are available as well as the eccentric Z and un-even C fold with a return envelope function. Stock pressure seal forms can be imprinted in lasers for sheet offset presses, though much of the time the end user will print all the static and variable data. By offering a stock version to your clients, you can build up a regular order quantity and begin to make use of our grid-pricing schedule for more efficient purchasing and more profit! Stock pressure seal can also open new opportunities by offering it to mailing and fulfillment houses. Many digital houses running statement billings for various clients are now seeing the benefit of switching from envelopes to pressure seal. By helping to educate them on the benefits, formats and support equipment, you can become the single source for stock pressure seal. (One quick suggestion - if you find a mailing house of significant size, be sure to offer them a branded stock version.) We also offer stock forms for the Print to Mail equipment. This version requires a different format and must conform to Print to Mail specifications. Ward/Kraft is a certified manufacturer of Print to Mail products. We have partnered with Printegra who now offers a true short run pressure seal product line in the more popular folds and formats. If you do not have a local imprint source for our stock forms we suggest you contact Printegra for custom printed short run pressure seal! Our new Stock Pressure Seal pricelist is now available. Call our marketing department at 800-821-4021, ext. 4297 or email Amy Silvers for your copy and samples! One final note, in addition to stock pressure seal, Ward/Kraft offers stock U-Seal, MailBond and integrated labels. Please don't overlook these products as potential products to open new doors! Roger Buck, CDC |