Michael Del Chiaro
Sr VP, Sales & Marketing
Why Distributors
Buy From
Ward/Kraft

Our CSR's and Sales Representatives receive daily calls and letters from distributors throughout the nation expressing their happiness with Ward/Kraft's unparalleled service, relationships, products, features, and solutions.

Following you will find a letter answering "Why buy from Ward/Kraft?"

Dear Ward/Kraft Family,

I wanted to go out of my way to say thank you to your staff for a job well done. I am absolutely thrilled with their attitude and cooperation.

To give you a little background, I have a customer for whom we provide laser printable cut sheet joined web plastic ID cards.

Try as I may, I can't seem to get this customer to understand the meaning of "turnaround" time. And time and again they ask the impossible of me. And time and again I ask the impossible of you. And you respond.

Without going into great detail, let me say that my customer entered three different orders with several different cards on each order. By the time they approved the proofs, etc....each of these orders ended up being RUSH RUSH RUSH!

Donene Smith handled the first two orders with effort above and beyond the call of duty.

The third order has the potential to be a source of great discord between my customer and me, when Twila Milburn rode onto the scene like an avenging angel and saved the day!

I am sure there are many employees whom I am unaware of who contribute mightily on my behalf to satisfy my customers. To these employees, to Donene, and to Twila, I would like to say "thank you so much for making me an invaluable supplier to my customer".

Regards,

James Sanders
Sanders Printing Consultants